Rootz Creationz is a handcraft business based in the Valley of a Thousand Hills outside Durban, KwaZulu Natal, South Africa. This year we celebrate 21 years of designing and producing African-inspired gifts that combine indigenous handcrafting skills and contemporary designs to produce a range of unique products that reflect the creative spirit of Africa.  These gifts are then sold by retailers across the world, sustaining the livelihoods of many talented artisans in the Rootz family.  Rootz has a focus on empowering women from disadvantaged backgrounds through providing meaningful income opportunities as well as uplifting the surrounding community.

Rootz works with beaders, wireworkers, painters and weavers to handcraft beautiful and distinctive products.

Most of the products are made from the artisans’ homes, and they then meet at the Rootz offices once a week with finished pieces, collecting materials to create products for new orders.

We have built wonderful partnerships with organisations in South Africa and around the world over the years and are always looking to form new, long-lasting and positive relationships with people who share our vision.

Rootz has built up a lot of business experience in working with retailers, promotional companies, corporate gifting, as well as fair-trade distributors in export markets around the world, timeously and to a high quality standard. Working with Rootz means supporting creativity in Africa as well as providing work for people, mostly women, from disadvantaged backgrounds – many of whom are the sole breadwinners of their families.


Location: Durban, Africa

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